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Prior to the formation of Einstellung Labs, Zwissler was Executive Director/ CEO of Chabot Space & Science Center and The Fort Mason Foundation. Zwissler serves in the leadership of both local and national non-profits. In his free time he can be found mountain biking and planning to become a poet.

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Rita Mukherjee Hoffstadt

Senior Associate

Rita Mukherjee Hoffstadt has over 23 years of experience developing programs and exhibits for museums and science centers. Her work focuses on making powerful and complex ideas accessible and relevant to audiences of all ages. 



Senior Associate

Jill Knowland has over 20 years of experience in financial planning & analysis, business modeling, GAAP accounting, business management, internal control design, and Science Center operations.  


She has held executive level positions in Science Centers and museums for the last 12 years.  Most recently, she was the Executive Director of USS Hornet Sea, Air & Space Museum where she focused on strengthening the STEM content of the programming and exhibitions as well as increasing the visibility of the museum in the community.  This resulted in increased attendance, improved outreach into the educational and general public communities as well as longer dwell times in the museum due to the enhanced exhibits.

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